Making Fashion (1938)
Credit: Courtesy of BFI National Archive. Photograph by Barbara Flueckiger. Film: Making Fashion (GB 1938, Humphrey Jennings) AKA Design for Spring (1937, Humphrey Jennings).
“INTEREST. Norman Hartnell fashions being produced and on show, featuring Lady Bridgett Poulett, Miss Peggy Hamilton and Miss Biddy Weir. Note 1: The relation between this film and DESIGN FOR SPRING (1937) is uncertain – the one may simply be a shorter version of the other, or MAKING FASHION is a new film in its own right, possibly produced from the same source material, or (most likely) they are the same film with a change of title. The credits are virtually identical. Here Dufay-Chromex are not credited on screen but are given as producers in the Kinematograph Year Book for 1939. The film was registered May 1938 as MAKING FASHIONS. DESIGN FOR SPRING, however, was reviewed in February 1938. Note 2: Dufay-Chromex records suggest that DESIGN FOR SPRING was withdrawn after exhibitors claimed that it was an advertising film, and subsequently re-issued 400ft shorter as MAKING FASHION. NFTVA copies of the two films are of identical length. (Shotlist)” (Synopsis BFI catalogue)
Brown, Simon; Street, Sarah; Watkins, Liz (2013): Debating Colour in the 1930s. In: British Colour Cinema. Practices and Theories. Hampshire: Palgrave Macmillan, pp. 37-50, on pp. 42-44.)